Award-Winning Filmmaking With Lead-Winning Strategy.

Can a video be beautiful if no one is there to see it?

Video content is important, but in order for it to be effective, it needs high-quality production and a trackable analytics-driven marketing strategy. 

Start With a Goal.

Are you trying to generate more client leads for your business? Reach more consumers? Rank for competitive YouTube search terms? Grow your subscribership? 

The first step to developing a video marketing strategy is to determine your goal. If you don't know what your goal should be let's work together to figure one out! 

Form is Function

Different marketing campaigns lend themselves to different video formats.

Maybe you already know what you're looking for— an explainer video to send to your email subscribers. But maybe you don't have any email subscribers and you're looking to build your email list of people interested in your products and services. In that case, an explainer video probably isn't the move just yet. It might be better to start with some sharable educational content to reach new potential customers. 

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Here are some options based on projects I've done for clients in the past:​

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Video Series

Just like your favorite televisions series, we'll produce a "season" of video content for platforms like YouTube, Facebook, and Instagram that premieres at the same time on the same day every week. Video Series are great for building subscribership, brand reputation, and excitement. They're also great for systematically dominating competitive keywords in your industry. 

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Brand Identity Videos

Let everyone know why you do what you do, and why you're the best at it. 

These videos are produced to create emotional ties between your customers and your brand. Highlight your incredible employees, and even your client/customer testimonials. These videos are best for displaying on your website or social media after you've already generated leads. Show new customers what you're all about, and remind loyal customers why they keep coming back to your business. 

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Keyword Targeted Branded Videos 

These are a hybrid between the video series and brand identity videos. We'll tell your story while focusing on specific keywords. Say your company makes CO2 Cannabis Concentrates– then let's get your brand story to rank for 'CO2 Concentrates.' This is educational & branded content. 

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Explainer Videos

Show off how your new app works, or explain what your service does and why it's superior to your competitors. These videos can be animated, live-action, or a blend of both. Want to use them in Facebook video advertisements? Let's add some captions so people are drawn in even with their volume turned off.

 

 

"and so on..." - Kurt Vonnegut

Together we can do anything. I've produced training courses, event recaps, music videos, live studio video sessions, documentaries, and even a  mock-football game between two different types of marijuana. 

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